Crawler-based search engines automatically visit web pages to compile their listings. This means that, unlike directories, you are likely to have several if not many pages listed with them. This also means that by taking care in how you build your pages, you might rank well in crawler-produced results.

Search Engine Submission is the act of getting your web site listed with search engines. Another term for this is search engine registration. Search Engine Optimization is the act of altering your site so that it may rank well for particular terms, especially with crawler-based search engines. Search Engine Placement & Positioning is a site actually doing well for particular terms or for a range of terms at search engines.

This is the ultimate goal for many people -- to get that "top ten" ranking for a particular keyword or search terms. Search Engine Marketing & Promotion is the overall process of marketing a site on search engines. This includes submission, optimization, managing paid listings and more.

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